The Perpetual Hour

Designed by

Daffina Tendri Candrika and Salma Febriani Setiawan
BA (Hons) Fashion Marketing and Promotion
Raffles College of Higher Education

Artist Profile

Daffina Tendri Candrika and Salma Febriani Setiawan are a multidisciplinary creative duo whose work spans fashion styling, graphic design, and marketing. Their practice is shaped by themes of nostalgia, imagination, and alternative realities. Combining thoughtful concepts with strong visual storytelling, they create immersive experiences that transform abstract ideas into compelling creative narratives.

Inspiration Behind the Design

"The Perpetual Hour" challenges modern society's obsession with speed and productivity. Inspired by the White Rabbit as a symbol of urgency and anxiety, the design imagines a world beyond the limits of the clock where time becomes a luxury rather than a burden. The rabbit reflects freedom, reflection, and the possibility of reclaiming one's relationship with time.

**Kindly note Paragon Rabbit purchases will only be available for pick up after 1 Oct, at Paragon Concierge. Delivery is not available.